8 Step to Generate More Blog Leads
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Audit existing blog metrics
When it comes to understanding how your blogs is currently performing , the numbers don't lie. Learn exactly where you're starting off by looking at the traffic, number of leads generated and CVR for each blog post and your blog overall.It's easy to manage.
Group Common Post Together
Step up your content and analytics game with the power of categorization. Give each of your posts a relevant "topic tag" - or cluster for which each post belongs - to help you organize your blog, reduce content redundancy, and optimize your metric anaylsis process for the future.
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Determine The Best Content Offer Opportunities
Your time is precious, so spend it creating valuable offers for topics with high conversion potential. To figure out these topics, organize your topic tags by the potential number of leads they can generated, and remove any low-intent clusters form your consideration.
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Create lead-generating Content
Now comes the fun part. for the topic tag you've selected, create content based on knowledge of your industry, your market, and your buyer personas. Keep in mind what content format your readers resonate most with [ebooks, templates], and bring it to life.
Promote Content With CTAs
To facilitate a blog conversion, include at least one call-to-action, or "CTA" , in your post that takes your reader to the offer you created. Keep your CTAs direct and clear using action words like "download" or by providing an image of your offer alongside copy explaining its value.
Analyze Your Resuls
After 30 days of launching a new content offer, calculate how many leads your blog post generated both before and after optimizing it with the new content offer. Form there, observe whether there's been an increase in CVR or if you have some tweaks to make.
Align with SEO
Your posts are now generating more leads then every, but how do you maintain your progress? The key is to manage an SEO strategy to figure out what posts are the most important to your business when it comes to generating leads , then prioritize protecting that content.
Repeat The Cycle
The online landscape is constantly changingm so it's no surprise that your lead generation strategy will need to evolve to keep up with it. Follow these steps with your own blog to optimize the value your content provides to readers and to trun your blog into a lead generation machine.
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